You're asking yourself
How Do I Get This Idea Right?
Coolnomics® is a business school for cool people. We teach MBA-level commercial strategy and creative direction in the one place.
For Founders
We don't ask for your CV. We ask where your idea is up to.
No strategy goes in a drawer. In every program, you start making changes to your business in week one.
01
You Get a Direction
Strategy Session
One hour with Robyn. You bring the problem. You leave with a direction.
Learn More02
You Write It
Fellows Program
Eight weeks. You write the commercial strategy for your idea, in a room of people doing the same.
Learn More03
You Write It With Robyn
Business Accelerator
Eight weeks. You write the commercial strategy for your idea, one on one with Robyn.
Learn More04
Robyn Writes It
Bespoke Strategy
Robyn writes your commercial strategy. You run your business.
Learn MoreAll prices in AUD.
Corporate Coolnomics®
For Your Organisation
Teach your team to make their ideas more compelling and to think through a commercial lens, whether they're developing a marketing program, a new product or a technology innovation.
Business Briefing
Business Briefing
Two hours. Your team. The Coolnomics practice, taught in the language of the work you actually do.
Learn MoreKeynotes, Lectures, In Conversation
Talks
I speak on the commercial intelligence of cool, and the discipline that turns a resonant idea into value.
Learn MoreTwenty-Five Years in the Room With
Queen Victoria Building · Disney · Google · Tourism Australia · NSW Health · Art Gallery of NSW · City of Sydney · SXSW Sydney · Machine Hall · Louis Vuitton · Prada · Nike · Fort Street Capital · Australian Financial Review · Australian Fashion Week
The Coolnomics Principles
Will This Idea Work?
The coolest version of an idea is also the most commercially valuable one.
We studied 250 ideas across human history that turned culture into capital. Five principles explain why they worked. Every idea at the school is read against them.
01
Relevance
Now · Lineage · Always
02
Emotion
Felt · Neuro · Aesthetics
03
Trust
Truth · Proof · Originality
04
Money
Model · Scale · Resilience
05
Ethics
Human · Earth · Influence
If an idea is aligned with the cultural zeitgeist, emotionally potent, trusted, well commercialised and good for the world, then it is classified as Coolnomics. It has the economics of cool at play.
Read the TheoryThe Founder
Twenty-Five Years of Real Ideas With Real Consequences
I am a commercial strategist and creative director, turned economic theorist.
Born on a cattle farm in Mudgee, NSW Australia and raised in Western Sydney, I am passionate about connecting the intellectual with the practical, and the established business world with the next generation of ambitious pioneers.
About Robyn25 Years
Live application across brand, culture, corporate transformation and education.
33 Million
Annual visitors to the QVB. ASX-listed, publicly reported figure.
$50 Million
New commercial value identified for Superora Strategy Studio clients.
25 Clients
Led as CEO of Superora Strategy Studio over five years, with a global team of 25.
"Robyn Wilson has a talent for bringing people together and getting things done. You feel smart when you talk to Robyn, like she's doing something really cool and you understand it really well. So you might just be really cool as well."
Concrete Playground · Editorial
Coolnomics began as an economic theory.
Then it became a philosophical body of work.
Now it is a commercial strategy practice
for developing, scaling and valuing ideas.
Traditional business treats
cool and money as a paradox.
Coolnomics treats them as a dialectic:
a synthesis of relevance, emotion,
trust, money and ethics.
The Lab
Where the philosophical thinking gets published.
The Theory · Codex Vol 1
The Economics of Cool
How cultural resonance converts into commercial value. Five principles, drawn from 250 ideas across the whole of human history.
Working Paper
The Idea and the Zeitgeist
Founders and leaders holding an idea the world hasn't caught up to yet.
Read the PaperCase Study
QVB
A heritage icon with 33 million reasons to get the strategy right.
Read the Case StudyCase Study
Zohran Mamdani
A democratic socialist ran for mayor of New York City. He won. Then he governed.
Read the Case StudyCohort 1 · Applications Open Soon
The Fellows Program
Eight weeks. You write the commercial strategy for your idea, in a room of people doing the same.
Starts 18 January 2027 · Eight Weeks · Live Cohort · A$2,950By Application
Not ready yet? Get updates on the next intake.