The Pro Wing · Coolnomics®
The Pro Wing · Commercial Strategy

Commercial Strategy for Founders

You're a founder with an idea, or a founder already running a business. You want to take your vision to the next level. You need someone who can teach you how to write your commercial strategy, or write it for you.

No strategy goes in a drawer. In every program, you start making changes to your business in week one.

The Process Is the Same. Who Writes It Changes

Comparison of the four Pro products
Strategy SessionsFellows ProgramAcceleratorBespoke Strategy
Who it's forCEOs and founders. Creative directors. Marketing leaders. Aspiring entrepreneurs. For ambitious leaders who need strategic advice for their business, anywhere from idea to market launch, growth and industry authority.You're either already running a company or you dream of starting one. You're profitable but not sure where to invest to grow, or you want to launch a new business and you're not sure where to start. You're overwhelmed and alone on the journey.The same eight-week program as the Fellows Program, one-on-one. It starts when you're ready and every session is about your business.You have the vision. You have a business, or the capital to build one. What you don't have is eight weeks to sit down and write the strategy, or the training to know everything that goes into it.
The LineI diagnose the business. You leave with a direction.You write your strategy in a room of founders writing theirs.You write your strategy with me beside you.I write your strategy. You run your business.
Who writes itRobynYou, alongside a cohortYou, with Robyn beside youRobyn
The roomOne-on-one on ZoomLive cohort on ZoomOne-on-one with Robyn on ZoomInterviews, weekly sessions, one review and the final presentation on Zoom
Duration60 minutes8 weeks, starts January 20278 weeks, flexible start8 weeks
Your time each weekOne 60-minute sessionTwo 1-hour live calls a weekTwo one-on-one calls a week, scheduled around youRoughly ten hours across the eight weeks
What you leave withThe recording and a one-page summaryA complete Coolnomics® Commercial StrategyA complete Coolnomics® Commercial StrategyThe complete strategy, the commercial model behind it and the reasoning for every decision
PriceA$750A$1,750 for threeA$2,950By Applicationor 4 payments of A$750A$7,950or 3 payments of A$2,700From A$15,000Scope quoted after the consult

Strategy Sessions

I diagnose the business. You leave with a direction.

Who It's For

CEOs and founders. Creative directors. Marketing leaders. Aspiring entrepreneurs. For ambitious leaders who need strategic advice for their business, anywhere from idea to market launch, growth and industry authority.

Who writes it
Robyn
The room
One-on-one on Zoom
Duration
60 minutes
Your time each week
One 60-minute session
What you leave with
The recording and a one-page summary
Price
A$750A$1,750 for three
View Strategy Sessions →

Fellows Program

You write your strategy in a room of founders writing theirs.

Who It's For

You're either already running a company or you dream of starting one. You're profitable but not sure where to invest to grow, or you want to launch a new business and you're not sure where to start. You're overwhelmed and alone on the journey.

Who writes it
You, alongside a cohort
The room
Live cohort on Zoom
Duration
8 weeks, starts January 2027
Your time each week
Two 1-hour live calls a week
What you leave with
A complete Coolnomics® Commercial Strategy
Price
A$2,950By Applicationor 4 payments of A$750
Join Waitlist →

Accelerator

You write your strategy with me beside you.

Who It's For

The same eight-week program as the Fellows Program, one-on-one. It starts when you're ready and every session is about your business.

Who writes it
You, with Robyn beside you
The room
One-on-one with Robyn on Zoom
Duration
8 weeks, flexible start
Your time each week
Two one-on-one calls a week, scheduled around you
What you leave with
A complete Coolnomics® Commercial Strategy
Price
A$7,950or 3 payments of A$2,700
View Accelerator →

Bespoke Strategy

I write your strategy. You run your business.

Who It's For

You have the vision. You have a business, or the capital to build one. What you don't have is eight weeks to sit down and write the strategy, or the training to know everything that goes into it.

Who writes it
Robyn
The room
Interviews, weekly sessions, one review and the final presentation on Zoom
Duration
8 weeks
Your time each week
Roughly ten hours across the eight weeks
What you leave with
The complete strategy, the commercial model behind it and the reasoning for every decision
Price
From A$15,000Scope quoted after the consult
View Bespoke Strategy →

The Commercial Strategy Process

The practice does not change. Who does the work does.

The Fellows Program, Accelerator and Bespoke Strategy all run the same eight-week sequence. Eight weeks. One commercial strategy.

  1. 01The Core Idea
  2. 02The Product
  3. 03The Commercials
  4. 04The Brand
  5. 05The Pitch
  6. 06The Tech and Ops
  7. 07The People
  8. 08Presentation Day

Bespoke Strategy runs Week 05 as The Review

For Organisations

Leading a Team?

Everything above is for founders. If you run strategy inside an organisation, the practice comes to your team. It starts with a Business Briefing.

Business Briefing. Two hours. Your team. The Coolnomics® practice, taught in the language of the work you actually do.Business Briefing →

A$5,000 – A$8,000

Not Sure Which One Fits

Start with a Strategy Session. I diagnose the business. You leave with a direction.

Book a Strategy Session

All prices in AUD.