Coolnomics® Intelligence Lab & Business School
Teaching ambitious leaders how to build businesses that resonate.
Coolnomics® began as an economic theory written by Robyn Wilson in 2023. It explores the relationship between the cultural phenomenon of ‘cool’ and its interplay with the economy.
Now it’s expanded into a leading-edge business school, intelligence lab and live lecture series, connecting the power of the cultural zeitgeist with business strategy and economic change.
The School
At the School we teach and coach ambitious leaders MBA-level skills in business strategy, creative direction and economic philosophy. Part business school, part hot nerd hang.
The Lab
In the Lab we write, speak and live stream on cultural relevance, emotional potency, originality and commercial growth. We explore new economic ideas and ways of doing business.
The Lectures
Live keynotes and lectures exploring the Coolnomics® theory and its applications in business education, investment, property, consumer goods and health. Bring a live lecture to your conference, workplace or pub.
Who is Robyn Wilson?
An artist with an MBA who has lead major corporate transformations and designed raves for Ministry of Sound.
How unusual - and relevant for the complex, fast world we’re all navigating.
We believe in mastering a multi-disciplinary skillset.
Creative and commercial.
Strategic and practical.
Cool and committed.
Probably a bit like you.
“Robyn Wilson has a talent for bringing people together, getting them enthusiastic and involved and getting things done. You feel smart when you talk to Robyn, like she’s doing something really cool and you understand it really well so you might just be really cool as well.”
— Concrete Playground