Coolnomics®
Business School

Learn how to build businesses that resonate.

The Coolnomics® Business School teaches innovative, ambitious leaders how to design strategy, brand, product and systems that are culturally relevant, emotionally intelligent and commercially robust.

This is MBA-level thinking, delivered with clarity, edge and originality.

For founders, creatives, strategists and curious professionals leading the businesses the world needs.

What You’ll Learn

At the School, you’ll learn how to:

Business Strategy

Build and refine clear, robust business strategy that works

Creative Direction

Develop products and services that people want and value

Brand Building

Create brands with cultural relevance and emotional resonance

Tech & Operations

Align design, operations and technology activities with your commercial goals

Economic Philosophy

Use economic philosophy as a tool for smarter, future-facing leadership

Explore our Programs

Free Masterclass

How to Have Cool Ideas That Make Money

An introduction to Coolnomics® thinking. Learn how to generate culturally relevant ideas with real commercial potential.

Watch Now

Self-Led Business Strategy Course

Build Your SuperStrategy

A 5-module learning sprint building your own business strategy. Hands-on and binge-able, for founders, creatives and CEOs.

Learn how to do it

8 Week Strategy Program

1:1 Business Accelerator

Over 8 weeks sessions, I’ll help you build your SuperStrategy - across product, brand, commercials and operations.

Bring your idea to life in a resonant, practical business strategy.

Let’s build it together

What Makes This School Different?

Culturally Intelligent
We teach you how to read the zeitgeist and move with it

Commercially Grounded
We know how to turn ideas into businesses

Emotionally Literate
Because feelings drive money and markets

Designed for Now
Practical, cutting-edge business tools you’ll use ongoing

Built by an Award-Winning Business Strategist
Not just a teacher, a practitioner

About Your Teacher

Robyn Wilson MBA is an award-winning strategist and creative director who has built brand and business strategies for global companies, cultural institutions and early-stage startups.

She’s also designed raves for Ministry of Sound and helped hundreds of businesses build what resonates.

As the founder of Coolnomics®, Robyn is on a mission to inspire, teach and collaborate with the next generation of ambitious business leaders.

WE'VE WORKED WITH

WE'VE WORKED WITH