Coolnomics® Score
A strategic diagnostic measuring the resonance of your brand.
The Coolnomics® Score is a private strategic assessment of your business against the five principles of cultural and commercial resonance.
It tells you where your brand is strong, where it's quietly leaking value, and where the biggest leverage sits for growth.
It's the same methodology we apply in public to brands like Aesop, Poni Beauty and Liquid Death, delivered privately for your business.
Book a Score
Why This Exists
Most brands can't see themselves clearly.
You know something is working. You know something is off. You can feel it in the numbers, in the room, in the products that land and the content that doesn't.
But the language to describe what is working, why it's working, and what to do next is hard to come by inside your own head.
The Coolnomics® Score gives you that language.
It replaces hunch with diagnosis. It replaces noise with signal. It gives you something clear to act on.
What You Receive
Every Score evaluates your business across the five principles that determine whether a brand resonates and endures.
Cultural Relevance
Does the business reflect the spirit of the current cultural moment?Emotional Intelligence
Does the business understand how people actually feel?Authenticity & Credibility
Does the business deserve the trust it's asking for?Commercial Viability
Is this built to sustain itself and scale?Regenerative Impact
Does the business contribute something beyond profit?
Each principle is scored 1 to 5.
Your total Coolnomics® Score sits between 0 and 25, with a clear interpretation of where your brand stands right now.
Two Ways To Score
Coolnomics® Score
$3,500 AUD
A full strategic assessment across the five principles, delivered as a branded report.
Coolnomics® Score across all five principles
Strengths, constraints and opportunities for each principle
Final Coolnomics® Insight and strategic priorities
60 minute briefing call to walk through findings
Two to three week turnaround
Coolnomics® Score & Resonance Report
$7,500 AUD
Everything in the Score, plus a deeper cultural and commercial intelligence layer specific to your sector and audience.
Full Coolnomics® Score assessment
25 to 30 page Resonance Report
Zeitgeist Field Scan of cultural signals, waves and pulses relevant to your brand
90 minute strategic briefing session with key stakeholders
Four to six week turnaround
Who It's For
This work is for founders, marketing directors, brand leaders and investors who are making a decision worth sharpening.
You might be:
Launching something new and wanting a clear read on where the resonance is.
Growing quickly but sensing the brand is out of step with the audience.
Making a pricing, positioning or category call and needing independent intelligence.
Preparing for investment, sale or partnership and wanting a rigorous diagnostic.
If you're running a business that depends on culture, feeling and attention, this is for you.
The Method
The Coolnomics® Score is built on a multi-disciplinary framework that integrates economics, sociology, psychology and cultural studies.
It was developed by Robyn Wilson from over two decades of commercial strategy and creative direction across property, healthcare, luxury, design and institutional sectors.
It has been applied to global brands, government agencies and emerging ventures, and is taught at UTS Business School as part of the MBA curriculum.
This isn't a brand audit. It's a resonance diagnostic.
Proof
Three public Scores coming soon to demonstrate the method in real time.
Every Score published publicly is a preview of what the private version delivers, with a deeper strategic briefing and a confidential written recommendation.
How It Works
Enquire
Send through a short brief on your business and what you want to understand.Scoping call
A 30 minute call to confirm fit, scope and timing.Assessment
The Lab conducts the Score or Score & Resonance Report, drawing on current cultural intelligence and sector analysis.Delivery
You receive the report, followed by a briefing call with Robyn to walk through the findings and answer strategic questions.Next steps
If the work points toward a larger engagement, the Score can be credited toward a Strategy Project.
Frequently Asked
Who delivers the Score?
Robyn Wilson leads every Score personally, supported by the Coolnomics® Intelligence Lab.
How is this different from a brand audit?
A brand audit looks at your brand from the inside. The Coolnomics® Score reads your brand against the cultural and economic moment it's operating in. It tells you whether the market is moving toward you or away from you, and why.
Is this a fit for early-stage businesses?
Yes, as long as you have a product, a brand position and some market signal to read. If you're pre-launch, the 1:1 Business Accelerator in the School is a better starting point.
Can the Score become part of a larger engagement?
Yes. If you move into a Strategy Project with the Lab, the Score fee is credited toward the engagement.
How soon can we start?
Usually within two to three weeks of booking. Urgent timing can be accommodated where capacity allows.
Is it confidential?
Private Scores are fully confidential. Our public Scores on major brands are for cultural intelligence education purposes.
Book a Score
Tell us about your business and what you want to understand. We'll be in touch within two working days to scope the engagement.